Career Path

Professionally well equipped marketing researchers from International Institute of Market research and analytics (IIMRA) enjoy opportunities along multiple possible career paths. For the qualified researcher opportunities exist within manufacturers, retailing, advertising agencies, consulting companies, independent research companies, and not for profit organizations.Researchers often develop careers within one of those channels;

WITHIN A MANUFACTURER, RETAILER OR FINANCIAL FIRM:

  1. Analyst
  2. Senior Analyst
  3. Manager
  4. Senior Manager
  5. Head of the department
  6. AVP
  7. VP
  8. Director

WITHIN AN INDEPENDENT RESEARCH COMPANY OR CONSULTING FIRM:

  1. Executive
  2. Analyst/Associate
  3. Senior Analyst
  4. Team Manager
  5. Senior manager
  6. AVP
  7. VP
  8. Assistant Director
  9. Director

Some other researchers build careers by moving across channels to positions of increasing responsibility leveraging the skills and experience of one channel in another. One might start at a research company, move to a manufacturer, and then go into consulting.
The business and analytic skills built in a marketing research career are highly translatable to other functions with a firm. There are numerous examples of researchers moving into other areas of management and succeeding all the way up to CEO of Fortune 500 companies.

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