IIMRA operates under 2 tier governance structure:
The IIMRA Council is an internal body responsible for driving the overall vision, mission and objectives of IIMRA.
Society for Market Research and Analytics Certification(SOMRAC) is an internal body of IIMRA governing the market research and analytics certifications offered by IIMRA. SOMRAC is responsible for updating the certification programs and tracking the changes in the market research industry worldwide.
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